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In the context of strategic planning in marketing, transferring a product from a '?' to a 'Star' status on the BCG (Boston Consulting Group) matrix
In the context of strategic planning in marketing, transferring a product from a '?' to a 'Star' status on the BCG (Boston Consulting Group) matrix requires gathering information using 'marketing intelligence' techniques rather than 'marketing research' ones. True/False? Justify your answer.
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