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In the context of the capital budgeting analysis of an MNC that has strong foreign competitors, lost sales refers to Group of answer choices the

In the context of the capital budgeting analysis of an MNC that has strong foreign competitors, "lost sales" refers to

Group of answer choices

the cannibalization of existing projects by new projects.

the entire sales revenue of a new foreign manufacturing facility representing the incremental sales revenue of the new project.

Both A & B are correct.

none of the options

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