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In the context of the ever-changing marketplace, which of the following statements best describes marketing research? Select one: O a. It helps managers to take

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In the context of the ever-changing marketplace, which of the following statements best describes marketing research? Select one: O a. It helps managers to take advantage of opportunities in the market. O b. It results in inaccurate forecasting as the marketplace keeps changing. O c. It excludes the external environment that affects sales. O d. It overlooks the role of word-of-mouth advertising in the promotion process. search

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