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In the context of the specific environment of organizations, which of the following is a similarity between the public communications approach and a product boycott?

In the context of the specific environment of organizations, which of the following is a similarity between the public communications approach and a product boycott?
Both are more aggressive than media advocacy.
Both are advocacy group tactics.
Both create controversies that are likely to receive extensive news coverage.
Both typically involve framing a group's concerns as public issues.
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