In the current implementation of the PAS, Schwab has decided to allocate the full cost of the PGA Tour sponsorship to divisions (e.g., customer segments). Of the total cost, 22% are a result of having a hospitality tent at the event (primarily food and drinks), while the remaining 78% represents a fixed payment to the PGA Tour made before the tournament. The 22% portion is allocated to segments based on the number of attendees at the hospitality tent, whereas the remaining 78% is allocated to segments based on a combination of existing balances and net new assets. a. What do you think about the allocation of the hospitality tent costs (22% portion)? b. What do you think about the allocation of the PGA Tour payment (78% portion)?