In the current online environment an issue for businesses is how to deal with cybergrippers - those who complain in cyberspace about products, services, or activities. These sites are sometimes called "suck" sites and are established solely for the purpose of criticizing the products or services sold by a specific company. In some cases, they have been used to maliciously harm the reputation of a competitor. How might a company respond to malicious or false attacks from "suck" sites?