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In the decline stage of the product life cycle, a firm might choose to harvest its product. What does harvesting entail? Question 2 3 options:
In the decline stage of the product life cycle, a firm might choose to harvest its product. What does harvesting entail?
Question options:
selling the brand to another firm.
reducing the price of the product drastically in order to get rid of all remaining inventory.
deleting the product from its offerings.
gradually reducing all costs spent on the product, including investments made in the product and marketing costs.
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