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In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because a. They are
In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because a. They are especially price conscious. b. They are easily influenced by reminder advertising c. Other consumers defer to their judgement, creating the opportunity for word-ofmouth referrals d. They prefer products from established market leaders. e. They encourage competitors to enter the market.
In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because a. They are especially price conscious. b. They are easily influenced by reminder advertising c. Other consumers defer to their judgement, creating the opportunity for word-ofmouth referrals d. They prefer products from established market leaders. e. They encourage competitors to enter the market.
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