In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on theBreitbartwebsite (ChiefMarketer.comwebsite). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values).

I need help with part A & B and finding the Differences. Please see screenshots for further information regarding the problem and Questions.

Valerie v My Home Courses Catalog and Study Tools Partner Offers Rental Options a College Success Tips Career Success Tips You are eligible for a FREE 7- day trial of Cengage Unlimited or Cengage Unlimited eTextbooks Try for Free Learn more 9 Help E] Give Feedback ng.cengage.com C o 5': CENGAGE MINDTAP Q Search this course Chapter 13 Assignment 0 X Marketing Managers Marketing Research Advertising 8 5 9 7 5 10 6 4 9 7 4 8 8 5 9 6 4 9 a. Use a = 0.05 to test for a signicant difference in perception among the three groups. Compute the values identied below (to 2 decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is - Select your answer - c What is your conclusion? I - Select your answer - b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a signicant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Valerie v My Home Courses Catalog and Study Tools Partner Offers Rental Options a College Success Tips Career Success Tips You are eligible for a FREE 7- day trial of Cengage Unlimited or Cengage Unlimited eTextbooks Try for Free Learn more 9 Help Give Feedback ng.cengage.com C o 5': CENGAGE MINDTAP Q Search this course Chapter 13 Assignment 0 X The p-value is - Select your answer - c What is your conclusion? I - Select your answer - ' b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a signicant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value Difference (to 1 decimal) Conclusion - Select your answer - c 371 22 Select your answer - 3 51 53 - Select your answer - t 52 53 Check My Work (5 remaining) Exercise 13.17 Algo (Multiple Comparison Procedures) Question 6 of 6 Submit Assignment for G Ing