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In the digtal age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture,

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In the digtal age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics, For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from soclat medla user's when automated ads for these companies showed up on the Breitbart website (ChierMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuais specializing in marketing (higher scores indicate higher ethical values). a. Use =0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Calculate the value of the test statistic (to 2 decimals). The p-value is What is your conclusion? - Select your anwwer - b. Using =0.05, determine where differences between the mean perception scores ccour. Caiculate Fisher's ISD value (to 2 decimals). b. Using =0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSO value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3 ). Check My Work (5 remaining)

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