In the dynamic empire of technology start-ups, the implementation of advanced project management practices can significantly influence the success and failure of the projects. This case study explores into a start-up named Technowrite that specialises in developing innovative mobile applications and banking software. The study focuses on the application of advanced project management techniques and its impact on project outcomes and organisational success.

Technowrite recognised that effective project management was crucial for delivering high-quality applications within tight timelines. They assessed their project management practices, identifying areas of improvement, such as scope definition and resource allocation.

The start-up aimed to align their projects with their strategic vision of becoming a market leader in mobile app development. They established a clear link between strategic goals, overarching programs (e.g., platform expansion), and individual projects (e.g., app feature development).

Technowrite accepted a systems approach to align goals. They ensured that the goals of individual team members working on a project harmonised with project objectives, which in turn supported the start-ups strategic vision. This alignment fostered better collaboration and motivation among team members.

Required:

a)How did Technowrite assess their existing project management practices? What strategies did Technowrite employ to link their projects to their strategic plans?

b)What are the potential risks of not aligning projects with strategic plans in a start-up environment? How did Technowrite ensure alignment between individual goals and project objectives?