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In the dynamic world of marketing, an integrated promotion mix plays a critical role in shaping consumer perceptions and influencing purchasing decisions. Among the various
In the dynamic world of marketing, an integrated promotion mix plays a critical role in shaping consumer perceptions and influencing purchasing decisions. Among the various elements of the promotion m
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Exploring Management
Authors: John R. Schermerhorn, Daniel G. Bachrach
5th edition
978-1119117742, 1119140293, 1119117747, 9781119140290, 978-1119231936
