In the email below, a restaurant employee uses the direct approach to present an idea to improve the owner's business. She states her recommendation up front (adding hot food items), mentions the problem (declining sales), and then provides evidence to support her idea.

Using the AIDA model and the indirect approach, rewrite the message. Make up any details you need.

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Subject: Adding Hot Food Choices to the Menu

Jason,

I have an idea to add hot food items to the buffet. The restaurant has done tremendously well as a salad bar and deli since its grand opening in 2005, but guest count and revenue have been declining in the past year.

If we redesigned the menu to include hot food, Jason's Deli can benefit in the following ways:

Increase revenue and profit: hot foods are priced higher than cold foods.

Distinguish the caf from competitors: few other delis in the area offer hot foods.

Keep pace with market trends: people want more variety in their food choices.

By adding hot foods, Jason's can return to last year's revenue level. I look forward to hearing your reaction when we meet on Thursday. At that time, I can provide you with more of my research.

Grace