In the evaluation of a project or proposal some data needs to be gathered and understood. For the items listed below please explain why each are important and give an example how it can affect a decision, both in the short and long term.

-The proposal or project

• How does it fit into the company's corporate culture?
• Short term and/or long-term effect
• In line with the company's expertise
• Terms of the contract meet industry norms
• Conflicts between those in favor and those apposed