In the fast-paced world of fitness and technology, staying ahead of the curve requires constant innovation. This case study examines the strategic decisions and challenges faced by a global sportswear company, "FitStride," as they embark on the development and launch of their groundbreaking product: the FitTrack Pro - a fictious brand, which has revolutionary fitness tracking shoes designed to enhance athletes' performance and monitor their health metrics in real-time. Now, FitStride decided to develop a new product that serves the general public, which could be non-professionals who enjoy a healthy lifestyle