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In the film Legally Blonde, Elle Woods used a sherbet iBook in class, while everyone else used black laptops. This demonstrates how Apple is using
In the film Legally Blonde, Elle Woods used a sherbet iBook in class, while everyone else used black laptops. This demonstrates
how Apple is using
as a sales promotion approach.
Multiple Choice
product placement
premiums
loyalty programs
pointofpurchase material
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Advanced Accounting
Authors: Floyd A. Beams, Joseph H. Anthony, Bruce Bettinghaus, Kenneth Smith
11th Edition
978-0132568968, 9780132568968
