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In the first module of the media course, the different types of client-agency compensation were discussed. In this type of compensation, not only do the
In the first module of the media course, the different types of client-agency compensation were discussed. In this type of compensation, not only do the client and the agency have to agree to this method of payment, but they also define the parameters by which the results of a campaign will be evaluated. An example is when a client shares the profits with their agencies on a successful campaign, which can also imply a greater financial risk if the campaign does not yield the intended results. What is this type of compensation model? Group of answer choices Sliding scale compensation Retainer based compensation Incentives or performance based compensation Fee-based compensation
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