In the first part of the assignment, you are asked to examine the ROI of a baking product. Since the product is used for baking, its demand peaks during holiday periods. The manufacturer worked with Booz Allen Hamilton to develop a a spreadsheet, Part1_Promotion_Planning.xlxs. This spreadsheet provides a toolkit to help the manufacturer to plan a promotion calendar and evaluate the ROI of their promotional events. The three sheets in this excel document are described below