In the Harvard business article case study, Chemlite(A) 9-177-088 Rev: June5 2008 by DAVID A. WILSON. Read the case study and answer the following Questions? 

1) What is the biggest take that any start up business should take from this case study?

2) initial sales and inventory data suggests that margins are high for this product. Given the short life of the patent, new competitors will be attracted to the potential earnings which will drive down margin How should Chemlite address this threats so that their investors will be confident?

3) initial customers show interest with large volume orders, but the Olympics( one time order- or at least once every four years), and auto parts were not the intended target market initially. Will the military and safety markets come to fruition, or is the inventor off base on which markets will accept the products?