In the highest profile deal the ad industry has seen in recent memory, marketing consultancy Accenture Interactive has acquired creative advertising agency Droga5, which counts HBO, the New York Times, Amazon, Cover girl, and more major brands as clients.

The deal worth $ 475 million will see all of Droga5s 500 employees across offices in New York and London become a major creative hub in Accenture Interactives massive $8.5 billion digital customer experience and marketing services machine.

1. Critically analyse the underlying currents of this wave of mergers and acquisitions in the marketing services industry. Concentrate on strategic fit
2. Critically analyse the motivations behind Accenture Interactives purchase of Droga5and explore how the targets focus fits into Accentures business model. (LO4)
3. Perform a critical analysis of the Accenture-Droga5deal from the financial point of view. Explore the nature (cash/share/other) and value of the deal and whether it can be judged as justified (use relevant valuation method(s) in your reasoning). (LO5)