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In the hotly competitive auto industry, Geely faces high pressure for cost reductions. The company also sells its Volvo brand to the same high-income, safety-conscious

In the hotly competitive auto industry, Geely faces high pressure for cost reductions. The company also sells its Volvo brand to the same high-income, safety-conscious buyer the world over. The best strategy for Geely is a(n) __________ strategy. Multiple Choice transnational global standardization internalization international localization

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