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In the idea generation phase, there is no such thing as a bad idea. However, in this stage, the company must have a mechanism for
In the idea generation phase, there is no such thing as a bad idea. However, in this stage, the company must have a mechanism for giving the bad ideas the ax
test marketing
idea generation
idea screening
product development
business analysis
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
