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In the IMC communication process, the _ _ _ _ _ _ _ _ encodes the marketing communication message. Question 1 9 options: instructor sender
In the IMC communication process, the encodes the marketing communication message.
Question options:
instructor
sender
transmitter
communication channel
receiver
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
