In the individual report you are required to critically evaluate an existing organisation (SME only), and its growth and development in terms of the types of internal growth strategies and internal growth barriers faced by the firm. You should analyse the growth of the company using one of the lifecycle models, e.g., Greiner, Churchill, Kuratko etc. You should also reflect on where the company is in the life cycle and what are the related challenges of that stage.

In the second part you will create a personal reflection summary on the role of the founder and the traits, the knowledge and the skills required to become a successful entrepreneur. In particular, you should highlight your own shortfalls and how you plan to acquire the required skills and expertise over the course of your time at the University.