In the introduction phase of the product life cycle, when a company sets a low price for a new product to discourage competition from entering the market, it is using the:

• A. penetration pricing strategy.
• B. psychological pricing strategy.
• C. odd/even strategy.
• D. price skimming strategy.
• E. symbolic pricing strategy.

Integrated marketing communications is defined as:

• A. the process of transmitting non-personal communication messages through the mass media.
• B. the process of including influencers in your promotional mix to develop a relationship and build your brand.
• C. the process of coordinating the promotion mix elements and synchronizing promotion as a unified message.
• D. the process of creating and maintaining a company image in the buyers' minds.
• E. the process of designing a series of promotions and placing them in various media outlets.

Private distributor brands are less expensive than manufacturer brands, and:

• A. are owned and controlled by a wholesaler or a retailer.
• B. have no brand name at all.
• C. are owned and controlled by a manufacturer.
• D. are identified by the manufacturer.
• E. are used to reduce the efficiency of production.

Pinterest and Instagram are examples of social networking sites that use __________ and are being used by businesses to market themselves visually.

• A. photo sharing
• B. omni-retailing
• C. podcasts
• D. wikis
• E. tweets

Tim Thompson has developed a new product, found a store willing to sell it, and has agreed to help promote the product's sale. Tim Thompson is engaging in the activity of:

• A. researching.
• B. retailing.
• C. discounting.
• D. marketing.
• E. exchanging.