In the last 10 years, there have been a number of high-profile incidents in which companies have adversely impacted investors and their own profitability because of measurement error or measurement bias in financial statements and reports. For this discussion, research such an incident within the last five years using credible news and financial publications (e.g., Bloomberg, The Financial Times, The Wall Street Journal, The Economist).

• Was the incident you chose an instance of measurement error or measurement bias? What action did the company take that resulted in error or bias?
• What were the consequences of the action?
• What steps, if any, did the company take to rectify the situation?
• What steps might the company have taken to improve accounting quality?

The company is UBER