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In the last team meeting, a decision to go international was agreed upon. As the Team Lead for marketing of Abena rice, you are expected
In the last team meeting, a decision to go international was agreed upon. As the Team Lead for marketing of Abena rice, you are expected to communicate (through a memo) any four (4) product-related decisions for an international market to the Chief Executive Officer for approval.
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Step: 1
Your Company Letterhead Date To Chief Executive Officer From Your Name Subject ProductRelated Decisions for International Market Expansion Dear CEOs Name I hope this memo finds you well Following our ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
