in the late 1950s and 1960s, television Westerns were extremely popular and included Gunsmoke, Bonanza, Wagon Train, and The Big Valley. When ratings increased, demand for them surged. The television Western was a product category that had entered the

stage of its product life cycle.

growth

maririty

introductuon

decline

When Unilever teamed up with Nestle to create a chocolate called Mr. Jim, the branding strategy is known as

mixed branding.

• co-branding.

• multibranding
• brand bundling.