In the launch of Coca Cola "Life" in Australia, Lisa Winn, Coca$-$Cola South Pacific

marketing director was quoted saying "We've achieved the best possible taste of

Coca$-$Cola, but with $35\%$ reduced sugar and kilojoules. Coke Life isn't simply a

new product from Coca$-$Cola $-$ it's another great choice for people who want a

delicious Coca$-$Cola to fit their lifestyle. There is a Coca$-$Cola option for

everyone. The quote shows that Coca Cola is trying to satisfy the

need as

defined by Maslow's hierarchy. $($Hint: Think health$)*$

safety

esteem

social

physiological