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In the Learning from Mistakes at the beginning of the course textchapter 3 (McGraw Hill), we saw how KFC became too focused oncutting costs in

In the Learning from Mistakes at the beginning of the course textchapter 3 (McGraw Hill), we saw how KFC became too focused oncutting costs in their supply chain, which hampered their abilityto serve customers effectively.Imagine you were advising KFC on how they need toemphasize the customer orientation of every link intheir value chain. To support this, lay out the keylinks in KFC's value chain and evaluate how eachstep is critical to creating customer value.

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