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In the market segmentation process, the delineation of a firm's current situation is followed by the determination of: consumer needs and wants. relevant dimensions for
In the market segmentation process, the delineation of a firm's current situation is followed by the determination of:
consumer needs and wants.
relevant dimensions for market segmentation.
marketing mix strategies.
product positioning strategies.
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
