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In the marketing department of a fintech company, you are planning a trial of a multi-channel advertising campaign to promote a new buy-now pay-later service
In the marketing department of a fintech company, you are planning a trial of a multi-channel advertising campaign to promote a new buy-now pay-later service to your existing client base. You are debating how to measure the success of your Eampaign. The account manager suggests tracking who signs-up to the new service directly through the links in your advertisements. (5 marks) Evaluate the account managers suggestion and provide a recommendation.
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