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In the mid 1 9 9 0 s , Hush Puppies an old - fashioned kind of shoe became suddenly, unexpectedly popular. Fashion photographers in

In the mid 1990s, Hush Puppiesan old-fashioned kind of shoebecame suddenly, unexpectedly popular. Fashion photographers in New York City were talking about how Hush Puppies were becoming hip again; supposedly, young people were going to stores and buying Hush Puppies in bulk. By 1995, a handful of key fashion designers had included Hush Puppies in their work, and a handful of celebrities wore Hush Puppies to fashion and film premiers. Hush Puppies quadrupled their sales in less than a year; then, they quadrupled again in the next year. How did Hush Puppies become so popular, so quickly? Gladwell gives another example of sudden, unexpected changes: the New York neighborhood of Brownvsille. At late as the 90s, there were staggering numbers of

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