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In the motor industry, companies have followed different internationalization paths. Toyota expanded organically, establishing subsidiaries in overseas markets. Ford went on an acquisition spree, buying

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In the motor industry, companies have followed different internationalization paths. Toyota expanded organically, establishing subsidiaries in overseas markets. Ford went on an acquisition spree, buying Volvo, Jaguar, Land Rover, and Mazda. General Motors has made extensive use of strategic alliances (Figure 15.3). Which strategy is best? Which strategy would you recommend to Chinese automobile manufacturers such as SAIC and Dongfeng? PEUGEOT AVTOVAZ SAAB HINDUSTAN MOTORS oduction JV in Technical collaboration, joint purchasing and 20% ownership, N producing light trucks in China lo" FIAT 999GM SUZUKI Production M 1 0% ownership FAW Production JVs in China Indonesia, India ng roduct so owned SAIC BC (built vans in the 50% ISUZU 40% owned UK, 1989-1998) owned NUMMI (produced cars in |the US, 1984-2009 TOYOTA 50% owned DAEWOO

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