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In the New Coke case study c. 1984, seeing the soda market as made up by great generation, swing generation and baby-boomers belongs in the

  1. In the New Coke case study c. 1984, seeing the soda market as made up by great generation, swing generation and baby-boomers belongs in the ________________ stage of marketing strategy-making.

A.

segmentation

B.

positioning

C.

market definition

D.

targeting

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