In the next turmeric product team meeting, you begin discussing the integrated marketing communications $($IMC$)$ plan. Although the budget has not been finalized, the team feels that they will not have enough funding to include every promotional tool in the IMC plan. Given what you know about the strengths and weaknesses of the promotional elements available to In Fine Fettle and the fact that the meal replacement bar is a new product launch for the company, which element would you recommend eliminating from the integrated marketing communications plan?

Select an option from the choices below and click Submit.

Personal selling

Advertising

Public relations