In the OKR goal-setting framework, what is the difference between objectives and key results? 

Objectives deal with measurable aspects of a company's processes, while key results deal with non-measurable aspects of a company's culture. 

Objectives are the organization's high-level goals, while key results are measurable outcomes required to achieve those goals. 

Objectives are how an organization will achieve its strategy, while key results are the details of what that strategy is. 

Objectives are everyday behavioral expectations, while key results are the outcomes of those behaviors