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In the Oliveira v . Amoco Oil Co . case, a claim was made against Amoco for deceptive advertisements. Damages were sought by the plaintiffs.
In the Oliveira v Amoco Oil Co case, a claim was made against Amoco for deceptive advertisements. Damages were sought by the plaintiffs. The plaintiffs claimed that the false advertisements created a higher demand for Amoco gas, creating artificially high gas prices that hurt consumers. The court stated that a "market theory" of causation is: Blank
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not enough to establish damages in an individual case
enough to order the business to change its advertising
enough to establish damages in an individual case
enough for compensatory damages, but not for punitive damages
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