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In the opening of an unsolicited cover message, you should aim to be more persuasive by demonstrating knowledge of the reader's business and explaining why

In the opening of an unsolicited cover message, you should aim to be more persuasive by demonstrating knowledge of the reader's business and

explaining why you need a job

showing how your specific skills will benefit the company

telling them the salary you would like to earn

specifying the type of position you're seeking

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