In the past decade total box-office spending has risen by about one-third in North America while more than doubling elsewhere.

Global marketing has a significant impact on the domestic movie industry, opening up a new source of revenue and influencing the types of films being made and the style they are produced. Today, US-made movies predominate worldwide, representing the proverbial 800lb gorilla of world cinema as they generate roughly [ Select ] ["20% plus", "50% plus", "90% plus", "70% plus"] plus of global box-office receipts.