In the pizza industry in Calgary, Domino's typically follows a low$-$cost strategy, while Uno Pizza $+$ Wine follows a differentiation strategy.

Provide specific examples from their marketing mix that demonstrate a low$-$cost or differentiation strategy. Include links to the company webpages where you found the examples.

Evaluate their ingredient sourcing and customer relationship management activities in the value chain. How do these two activities compare between the two companies, and how do they support each company's strategic approach? Include links to your sources of information.