1. In the podcast, "student to founder " on UCW innovation fuelpodcast Shreyas said, "Coffee is the most consumed and purchased beverage in the world." Please, provide your point of view regarding this statement - do you agree, do you disagree? Why? In your explanation/research, please, focus on the Canadian and Vancouver markets.
2. Who do they target? Your explanation needs to include how they sell. Do you think it's a good choice?

How do you describe the industry and competitive environment?