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In the recent times, 'Supply Chain Management (SCM)' has emerged as a critical driver of 'Competitive Advantage' regardless of whether a business firm is pursuing

In the recent times, 'Supply Chain Management (SCM)' has emerged as a critical driver of 'Competitive Advantage' regardless of whether a business firm is pursuing a 'Cost-Leadership' or a 'Differentiation' Strategy. Why is this the case

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