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In the same way that PESTEL Analysis helps strategic managers to understand their industry, Five Forces Analysis helps them to understand the general or macroenvironment.

In the same way that PESTEL Analysis helps strategic managers to understand their industry, Five Forces Analysis helps them to understand the general or macroenvironment. Although it was introduced more than 35 years ago at HBS, it remains perhaps the most popular analytical tool in the business world. Question 3 options: True False

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