In the second section, you will expand upon the value proposition by addressing the following related to the product or service you have selected to highlight for this business:

Describe the role of the value proposition for a selected product or service offered by Local Goods and Services. (3-4 slides)

What product or service does this company offer?

Who are the target customers for this product or service?

How is this product or service important to the customers?

How can this product or service improve the customers' lives?

Does this product or service fulfill the customers' wants or needs?

Explain Identify traditional and digital strategies to build long-term relationships with these target customers. (3-4 slides)

How would you plan to promote the product or service to the primary customers?

How would these promotional tactics encourage unnecessary spending?

How would these tactics encourage long term customer relationships?