In the spirit of Maital, do the practices used at your (current or past) place of employment (1) properly motivate your colleagues to define and justify in opportunity cost terms the trade-offs embedded in company decisions and (2) "unwittingly enhance the importance of sunk costs by stiffly penalizing failure"? If you became a member of a task force to improve company performance on these two challenges, what recommendations would you make? How would you implement them