Question
In the study for M Line's promotion, you decide to measure customer perception of the advertisement. If you show 400 participants Design A and 400
In the study for M Line's promotion, you decide to measure "customer perception" of the advertisement. If you show 400 participants Design A and 400 participants Design B, what would the dependent variable be in the study?
Question options:
the advertisement design
customer perception
sales
there wouldn't be a dependent variable
Which of the following scales would provide you with an interval level of measurement of "customer perception" of the advertisement design? (you must select all correct answers for the marks)
Question options:
A Likert-type response scale
A categorical scale with response options:
____ Perceived favourably
____ Perceived unfavourably
A semantic differential scale
A scale that asks participants to rank order their preference of advertisement design
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