In the traditional classroom, the University of Mount Olive has many unoccupied seats. The question is how can UMO fill more seats and raise revenue at the same time? If it lowers the price of tuition to $10, it could easily fill all of the seats, but the revenues would drop through the floor. A) What do you suggest UMO does to achieve this goal? B) What information is necessary for UMO to have to follow your strategy? C) And what are some of the pitfalls that UMO needs to avoid when employing the strategy that you suggest? 7 AY B I P