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In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or a group to which they
In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or a group to which they aspire. A segment of the achievementmotivated groups, known as have low resources and live in the moment. Although they would like to better their lives, they have difficulty doing so
Group of answer choices
Strivers
Experiencers
Survivors
Believers
Makers
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