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In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or a group to which they

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or a group to which they aspire. A segment of the achievement-motivated groups, known as ________, have low resources and live in the moment. Although they would like to better their lives, they have difficulty doing so.
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Strivers
Experiencers
Survivors
Believers
Makers

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