In the video "The Colonel Comes to Japan", the company KFC made a number of adaptations and strategic decisions about how to adapt to the

market and compete in Japan.

1.Please discuss the adaptations(changes) the company made in Japan to its:

Menu

items

Equipment

Store Design

Describe the strategy used for:

Location/Site Selection (How were they chosen?)

TV Advertising message (what was the message of the TV

advertising?)

Community relations with the other neighborhood businesses

3.What was the main strategic adaptation that KFC made in China?

(read article "Western Brands in China -hits and misses")

reference : https://www.youtube.com/watch?v=Skx-7TGawx4

reference : https://jaapgrolleman.com/western-brands-in-china-hits-and-misses/

reference: https://www.tutor2u.net/business/blog/how-did-pg-reach-the-top-in-china